Environmental Issues

First driver of sustainability for the airline industry is the use of efficient fuel. The oil prices throughout the world are rising that of course results in the incurring high costs of fuel for the airline industry. This issue works as a chain reaction, because when the airline industry faces high fuel costs it increases the fare prices, and when the fare prices are increased the customers dont get enticed to buy the tickets and travel. Such behavior of customers results in the generation of low revenues or even losses for the industry. Moreover, airline companies can adopt the usage of environmental-friendly technologies and software such as IHS, which can provide the company with cost-effective solutions.

On the other hand, if the efficient fuel that costs lesser and fuel efficient technologies are used, there would be many advantages of doing so. The industry would have to bear low costs of fuel, better fuel management, and high revenues due to increased sales that would result due to low fare prices.

Rules, regulations, and policies are the second driver of sustainability for the airline industry. The role played by the governments, law governing bodies, and the summits held among the countries is very crucial. Though many governments introduce several rules and regulations, but the implementation of such rules is not usually up to the mark and all go in vain due to the lack of proper management. If each country play its own role at its best by introducing strict rules and regulations regarding the emission of gases, usage of fuels, and implementation of environmental friendly policies by the airline companies then huge probability lies that the level of environment can be maintained.

Laws must be initiated by every government and law governing bodies to force the airline companies to operate ethically in their business. Ethical and social responsibility must be abided by the companies it is because unethical conduction of business often results in the manipulation by the companies and the social costs keep on rising. Social costs are the costs that are borne other than the manufacturers or producers (Velasquez). Policies of the companies towards the environmental sustainability should be rigid and must ensure the due care for the customers and the environment as a whole.

Customers always go after the product or service that is offered to them in a way that really entices them by showing that there is something in the product for the consumers. Thats what Marketing is all about. Companies spend millions of dollars each year to promote their products and services in the market with the expectation that the promotion would affect consumers attitudes and preferences, hence resulting in the purchase of their products. Offering safety, reliability, and low fares to the customers is not an easy task for the airline companies. Companies must improve their internal processes, management, strategies, and measures of performance to maintain the environment. Moreover, companies must keep skillful and devoted staff, use natural resources efficiently, and introduce programs to combat global warming.

Efficient service providing along with the punctuality in flight scheduling is the third driver of sustainability for the airline industry. Of course, people also want to contribute their part for the betterment of the environment but they are not motivated to do so. If airline companies start delivering services efficiently, schedule their flights without delays, and make use of certain products that not only let the companies adopt sustainable development but also increase awareness and motivation among the passengers to go green and save our planet. This will boost up the reputation of the airline company and also benefit it along with the society and environment. For example, KLM of Netherlands has a great reputation in its industry and that became possible with the support of other parties involved in it. The main success factors for airline industry include attracting the customers, managing fleet, managing people, and managing finances. 
   
Therefore, sustainable development has become a vital requirement for the businesses to incorporate in their policies. The airline industry can adopt certain measures that favor going green this will not only benefit the industry but also the environment and society as a whole.